Wednesday, December 23, 2009

Vanna White wears Tony Bowls' dresses!

Tune in tonight and the 25th to see Vanna White on Wheel of Fortune wearing these Tony Bowls Evening gowns - all available at TJFormal!

Tony Bowls Evening Dress TBE2928 (shown on Vanna above)

Friday, December 18, 2009

PROM 2010 Dresses are HERE!!

Many, many prom dresses for Prom 2010 are ready to be shipped! Don't wait until the last minute and have your perfect dress be sold out! Order today and rest easy that you will have the dress of your dreams for that special night.

These designers have many styles in stock now!

Tuesday, December 8, 2009

The coveted Blush prom dresses are IN!!

We just got a shipment of Blush prom dresses and they will sell quickly. Blush is our new prom line and it is HOT! and very popular. Not every size and color is in stock, but all are still available for special order from the manufacturer. If you plan on getting a Blush dress for prom, don't delay, check and see if we have your style, size, and color! Here's most of the styles we have in the store right now. These dresses can ship out the same day you order it!

Thursday, December 3, 2009

Paris Prom 2010

We are certainly loading up our site with new dresses for Prom 2010! The latest collection has stunning dresses, many of them with exciting prints, all from Paris Prom.

Just a sample of the dresses:

Don't forget to vote on our poll - upper right!

Wednesday, December 2, 2009

Night Moves new for Prom 2010!

Night Moves 2010 Prom Dresses Stunning new dresses from Night Moves! Here are just a few. Be sure to visit our site or become a fan of our Facebook fan page where we put up pictures of all the dresses.

Please take our poll at the upper right!

Friday, November 27, 2009

Black Friday Sale

15% off these little black dresses on Black Friday! Here are a couple of dresses on sale:

This sexy dress is one of our bestsellers: Jovani Cocktail Dress B196241 now on sale for $340!

Sherri Hill Short Dress 2109 On sale for $297.50!
This sale is ONE DAY ONLY - don't miss out!

Thursday, November 19, 2009

Sexy Jovani Dresses!

Jovani has such a large and spectacular collection this year, we have to show it to you in sections! This video has gorgeous sexy Jovani dresses highlighted!

Friday, November 13, 2009

Thursday, November 5, 2009

Jovani Designs Prom 2010 - Part 1

New Jovani dresses for Prom 2010! Here's a first look at new dresses from Jovani. They have almost 500 new designs for next year's prom! Here's a few of them....

Thursday, October 29, 2009

Brand New Prom Line at TJFormal!

Spring 2010 brings a new prom line to - Blush 2010! Stunnings gowns with gorgeous prints, beautiful full skirts, and sexy slim skirts. Choose from a wide variety of short and long dresses.

is inspired by the dress Miley Cyrus wore to the Oscars.
Check out the entire line at TJ Formal!

Monday, October 26, 2009

Wednesday, October 14, 2009

Short & Cocktail by Val Stefani

Brand new line of short and cocktail dress by Val Stefani for Moonlight. Very inexpensive homecoming or holiday dresses - perfect for that special event!

Tuesday, October 13, 2009

Best-Seller Departments

We've gathered all our information from sales over the past year and are now bringing you the very best sellers in each department.

From our Homecoming Best Sellers department we love this dress by Sherri Hill - Sherri Hill Short Dress 1050. It comes in several dazzling color combinations - you are sure to find one that you love!

From our Prom Best Sellers this style is very dramatic and will have all eyes on you! Paris 2009 Prom Dress 19706

And you can't miss our Shoes Best Sellers department for just the right finishing touch! A favorite is this elegant shoe by Helen's Heart. It comes in Black, Bronze, Silver, and Gold - sure to match just about any dress. Helen's Heart Shoe "Waterfall" FS-4218-A2
Be sure to also check out our other Best Seller Departments:
Browsing these departments might just make your search for the perfect dress a little easier and faster!

Tuesday, October 6, 2009

Evenings by Mon Cheri are going, going, GONE!!

Last chance sale for gorgeous gowns from Evenings by Mon Cheri. Quantities are very limited and shown on each dress. Hurry to get these great prices!!

Here's just a sample of what's available!

Evenings by Mon Cheri Dress 26837 in Red, size 6

Evenings by Mon Cheri Dress 18800 in Black, size 10

Monday, September 28, 2009

Highlighting one of our Top Designers - Sherri Hill

Sherri Hill is a distinguished and well-known designer of prom and pageant evening wear. Her unparalleled design achievements in the pageant industry include many recent winners and contestants. Eight of the Top Ten Miss USA 2009 finishers were wearing a Sherri Hill gown including the winner, Kristen Dalton. Miss USA 2007 Rachel Smith, Miss USA 2006 Tara Conner, Miss America 2007 Lauren Nelson and Miss America 2006 Jennifer Berry were all crowned in Sherri Hill gowns. MTV Video Jockey and Total Request Live host Susie Castillo also won the Miss USA crown wearing a Sherri Hill designed evening gown. Sherri Hill designs can be found on the red carpet as well.

Hill studied fashion arts, clothing and textile design at the University of Oklahoma, but developed a passion for evening wear and design growing up in Minco, Oklahoma. Her parents owned a small retail store and spent much time scouting out the fashion markets and embracing the excitement of the fast-paced environment and constantly changing designs and styles. Hill's affection for fashion soon grew into a desire to create gowns of her own.

Hill's devotion to design is evident in her selection of beautiful fabrics and trimmings combined with innovative combinations of cuts to accentuate the best features of each and every woman.

Some of our brand new Sherri Hill styles - available by the end of the month!

Sherri Hill for sale at TJ Formal:

Prom Dresses

Homecoming Dresses

Special Occasion Dresses

Pageant Dresses

Thursday, September 24, 2009

Friday, September 18, 2009

Sneak Peek of PROM 2010!!

OK, it's time to give you just a small sneak of what is heading our way for Prom 2010. Soon you will be able to order these dresses on, so stay tuned to this blog and our site!

Thursday, September 17, 2009

Emily Osment Loves Faviana!

Hannah Montana Star Emily Osment wears Faviana AGAIN on the red carpet!

Emily chose Faviana style 6240 to wear on the red carpet. This stretch satin dress looked amazing on the teen idol!

Find this dress at TJFormal here: Faviana Dress 6240

Earlier this year, Emily wore Faviana style 6216 to the Daytime Emmy awards, and this dress has become one of Faviana’s best selling styles.

Find this dress at TJFormal here: Faviana Dress 6216
Style 6240 and style 6216 are available in stock NOW!

Tuesday, September 15, 2009

Monday, September 14, 2009

Jovani in Women's Wear Daily

Jovani is honored to have been featured in an article in Woman's Wear Daily (WWD) about the Atlanta Apparel Market at AmericasMart.

The article, entitled, "Prom Leads Way in Atlanta," by Elizabeth Thurman, was included in Friday's issue of WWD.

Jovani Co-owner, Abraham Maslavi, was quoted in the article:
"Maslavi said buyers focused on bold solids, lighter prints, one-shoulder styles, big stone embellishments, and short cocktail dresses."

Jovani Prom Dress 1551312

Friday, September 11, 2009

Capri Mother of the Bride Dresses

Brand new line from Mon Cheri - Capri! Beautiful Mother of the Bride/Groom dresses that look great on everyone!

Friday, September 4, 2009

To-Die-For Custom Swarovski Crystal Shoes!

These are the ultimate shoes! Helen's Heart Signature Shoes are customized with your choice of over 70 different colors of genuine Swarovski crystals, you can create a one-of-a-kind shoe of perfection for that once-in-a-lifetime event. Perfect for pageants, the beautiful bride, mother of the bride or groom, or that special evening occasion.

Thursday, August 27, 2009

Prom 2010 Trends!

I'm always amazed at the Atlanta Market - I think it would takes weeks to go through this whole thing!

Prom Trends we saw while at market:

Style Details:
  • One shoulder
  • Belts, cummerbunds of satin or large stones
  • Intricately beaded straps in back
  • Very low backs
  • “X” backs
  • small back drapes attached to waist
  • sweetheart necklines
  • more floral prints
  • back and side cutouts
  • prints still popular
  • clear gloss sequins
  • pleated bodices on empire waist gowns
  • low v-backs with bra straps
  • brooches
    Channel inspired bows
  • mermaid styles with godets
  • low waists accented with beaded bands
  • Chiffon rosette accents
  • Chunky stones
  • Sequins
  • Polka dots

Get definitions for these terms in our exclusive Fashion Glossary!


  • Purples, plums
  • Aqua
  • Pink
  • Lime
  • Turquoise
  • Yellow
  • Orange

Keep checking our blog and site for NEW Prom 2010 dresses!

Tuesday, August 25, 2009

Friday, August 21, 2009

Pics from Atlanta!

Our buyers are rockin' the design houses buying the very BEST, most beautiful and fabulous dresses for Prom 2010....just for YOU!!!

Check out the runway at Jovani!

Hmmmm....decisions, decisions!! What dresses should we buy?

Thursday, August 20, 2009

Wedding Gowns in Stock!

Wedding gowns typically take over 4 months to order. If you've waited too long and your wedding date is looming, we are here to help! We have many wedding gowns in stock and ready to ship. Most are on sale and very limited - Take a look!

In-Stock Wedding Gowns

And here are a few examples and remember, you can save even more by using our Make An Offer feature!

Maggie Sottero Wedding Dress Edwina Marie
marked down from $1209 to $767.20 and available in size 6, Ivory only

Maggie Sottero Wedding Dress Coco
Available in size 6 in Light Gold marked down to $631.20 from $789

Maggie Sottero Wedding Dress Gillian
Available in size 12 in Ivory at the very low price of $583.20, saving you over $145!

Alyce Designs Black Label - Part 1

Gorgeous new Alyce Designs Black label evening gowns!

Monday, August 17, 2009

Thursday, August 13, 2009

Choosing Tiffany

A couple of weeks ago we went to Florida to help Tiffany Designs choose their new 2010 prom line. We were one of just a very few stores helping out. As the models came out wearing the new dresses, we voted on the ones we liked. As you can see, we didn't always all agree!

You'll see some of these dresses in our store soon!

Tuesday, August 11, 2009

New After Five Collection from Alyce Designs

Sexy, flirty cocktail dresses perfect for homecoming or any late summer/early fall event!

See the whole collection - Alyce After Five Cocktail

Wednesday, August 5, 2009

New lower prices on select Alyce dresses!

These Alyce Designs dresses have new lower prices! Get your favorite for less now!

Alyce Designs Prom Dress 6285 priced at $298, was $358!

Alyce Designs Prom Dress 6302 Was $370, now priced at $324!

Alyce Designs Prom Dress 6303 priced at $324, was $358!

Alyce Designs Prom Dress 6309 priced at $370, was $420 - save $50 on one of my favorites!

Alyce Designs Prom Dress 6316 lowered to $378 from $398!

Alyce Designs Prom Dress 6343 priced at $298, was $330!

Alyce Designs Prom Dress 6344 was $430, now priced at $378 - save $52!

Alyce Designs Prom Dress 6345 was $390, now $324! Save a whopping $66!

Alyce Designs Prom Dress 6346 now priced at $298, down from $338!

Alyce Designs Prom Dress 6351 was $350, now at $270 - $80 LESS!

Alyce Designs Prom Dress 6356 priced at $250, was $278!

Alyce Designs Prom Dress 6364 was $230, now priced at $216!

Alyce Designs Prom Dress 6370 was $358, now priced at $298!

Alyce Designs Prom Dress 6374 priced at $270, down from $298 - another gorgeous dress!

Alyce Designs Prom Dress 6394 was $450, now priced at $398!
Don't miss out on these great low prices!

Tuesday, August 4, 2009

Friday, July 31, 2009

Jovani on SALE!

We just put tons of Jovani dresses on sale! Check them out here: All are in stock and ready to ship out the same day you order. Here's a couple of examples of what we have:

Jovani Exclusive Prom Dress 151048 as shown in size 8

Don't wait too long - when they are gone, they are gone!